CNBC needs to call a truce

Debbie Baratz of ValueWalk.com writes that business news network CNBC needs to stop telling its on-air guests that they can’t talk to anyone else.

Baratz writes, “A reporter’s source is either likely to speak to a few different media outlets and at times, the same quotes are repeated thanks to digital media (see above quotes).

“For media consumers, they can now look to numerous sources for their news, which is a good thing. Sure some outlets have better quality that others and for CNBC, it is at the top of the heap. It’s not the only one on the mountain but to act like a gatekeeper in today’s fast media with its numerous options is unfair and unwise.

“You have to think that at the end of the day, actions will speak louder than words. Consumers will go to sources they trust, just as corporate executives and experts will speak to the outlets they want, portraying their story and opinions through their message.

“ESPN has seen the rise of other sports outlets and now attributes breaking stories to its competitors, it’s time for CNBC to adapt as well.”

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