Business news networks CNBC and Fox Business Network could benefit from a new Nielsen rating that measures viewers outside of their residence, reports Chris Ariens of TVNewser.com
Ariens writes, “Today, Nielsen unveiled the results of a new TV measurement test of out-of-home viewing. Portable People Meters used over a three-month period in Chicago showed that out-of-home viewing added a 7% to 9% ratings lift for audiences in the key news demo of Adults 25 to 54.
“‘Whether on the trading floor or at a desk, the core audience of a business network is the out of home viewer,’ Paul Rittenberg, EVP of Ad Sales and Research for FNC and FBN tells TVNewser. ‘We’re pleased to finally see Nielsen make moves to measure that important demographic.’
“The test was conducted for the full 5am-5am day, but daytime saw the largest increases of any daypart. Primetime ratings were also larger. Sports programming saw the biggest increase, but news, which includes business news channels, also saw a lift.”
Read more here.
