David Kaplan of PaidContent.org writes Wednesday about CNBC.com‘s new online video player.
Kaplan writes, “The problem these days though, is that there’s a surfeit of video to watch on CNBC.com. So the updated player is meant to make watching it a more manageable, less time consuming experience. Viewers can now search and scroll through a ‘real-time’ transcript that’s synced to the video that’s playing. There’s also a ‘jump to’ feature allows users to click on any point in the transcript and start the video from that point.
“‘We run interviews with people impacting the market and the videos are very targeted to specific times throughout the day,’ said Meredith Stark, VP, executive producer for CNBC.com. ‘The time it takes to view a video is longer than scanning headlines.’
“In a bid to appeal to time-constrained traders and investors, not only are the videos’ specific subject matter scanable, portions of the videos can be clipped and saved. Those clips can then be e-mailed and posted to Facebook and other sites. (previously, only full videos could be added to blogs and social nets).
“Lastly, commenting is now being introduced to its videos for the first time. The worry about whether comments can get out of hand and offend other viewers — and just as importantly, advertisers — is not a concern, Stark said.”
Read more here.
