Categories: OLD Media Moves

CNBC bucking trend of other cable networks

A story in Advertising Age posted on its web site Sunday noted that business news cable network CNBC is seeing an increase in advertising while many other cable networks have seen declines.

The story also noted that CNBC was working on re-launching its Web site near the end of the year.

The story stated, “Separately, one cable-sales executive said CNBC is seeing sales up 20% to 30% over last year, largely due to continued ratings momentum. The network is also launching a new website, CNBC.com, in December (the business-news channel currently directs traffic to MSN’s Money site).”

Read more here.

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