OLD Media Moves

Charlie Rose show to appear on Bloomberg Television

August 6, 2009

The “Charlie Rose” show, which has taped from Bloomberg‘s studios since 1994 but appeared solely on PBS, will now be part of Bloomberg Television, reports Brian Stelter of the New York Times.

Stelter writes, “Andrew R. Lack, formerly of NBC News and CBS News and now the chief executive of Bloomberg’s multimedia group, spoke of Mr. Rose’s show as a ‘global conversation.’

“‘As the Bloomberg brand grows, Charlie as a brand is going to grow too,’ Mr. Lack said.

“Bloomberg closed its foreign-language operations this year and established a single English-language channel around the world. Reports at the time said the company was seeking to turn around the unprofitable TV unit.

“Adding ‘Charlie Rose’ in prime time will immediately bolster the channel, which is perhaps better known for its lively graphics than for individual programs. The rebroadcast will be shown at 8 p.m. and 10 p.m. in most time zones. It will also be broadcast by Bloomberg Radio.”

Read more here.

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