Categories: OLD Media Moves

Cavuto: Good business news is like hiding peas in pudding

Fox Business Network made anchor and managing editor Neil Cavuto available to answer questions to the TV Newswer blog, and he answered questions from Alissa Krinsky about how the new network is going after two months on the air, his views on making business news interesting, and his battle with multiple sclerosis.

Here is an excerpt:

TVNewser: The secret to making business news interesting to the public:

Cavuto: As much as I try to make business news engaging and fun, for some, it will never be that way. I know that, but I won’t stop trying just the same. I refuse to believe business news is a niche service. Overly dry, arcane, pointless business news might be, but it needn’t be. I remember telling a Washington Post reporter that it’s very much like hiding the vegetables in pudding. I have two little boys, neither a fan of vegetables, but when hidden in pudding, they’re unintentionally getting their vegetables and none too worse for the experience.

I guess you could say that’s my approach to business news. I am forever banging my head trying to look at an angle or a relationship others are missing. I demand others I work with to do the same. A favorite line is, ‘what jazzes us might not be what jazzes folks back home.’ Find a way of making sure it does. We owe them at least that much.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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