OLD Media Moves

Cavuto: Good business news is like hiding peas in pudding

December 11, 2007

Posted by Chris Roush

Fox Business Network made anchor and managing editor Neil Cavuto available to answer questions to the TV Newswer blog, and he answered questions from Alissa Krinsky about how the new network is going after two months on the air, his views on making business news interesting, and his battle with multiple sclerosis.

Here is an excerpt:

Neil CavutoTVNewser: The secret to making business news interesting to the public:

Cavuto: As much as I try to make business news engaging and fun, for some, it will never be that way. I know that, but I won’t stop trying just the same. I refuse to believe business news is a niche service. Overly dry, arcane, pointless business news might be, but it needn’t be. I remember telling a Washington Post reporter that it’s very much like hiding the vegetables in pudding. I have two little boys, neither a fan of vegetables, but when hidden in pudding, they’re unintentionally getting their vegetables and none too worse for the experience.

I guess you could say that’s my approach to business news. I am forever banging my head trying to look at an angle or a relationship others are missing. I demand others I work with to do the same. A favorite line is, ‘what jazzes us might not be what jazzes folks back home.’ Find a way of making sure it does. We owe them at least that much.

Read more here.

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