That’s the question that Jon Friedman, who writes the media column for MarketWatch, is asking. Michael Eisner, the former CEO of the Disney Co., now has a show on CNBC, the business news network.

Writes Friedman: “I know that CNBC, a General Electric unit, is desperate to woo viewers to primetime — or any time slot, for that matter. It has already shuffled the lineup of its daytime stock market analysts in an effort to look up to date and fresh, well in advance of the likely emergence of the Fox Business Channel sometime in the next year.”

Friedman notes that the last celebrity show on CNBC was with John McEnroe, which had low ratings.

Read Friedman’s entire piece here.

Recent Posts

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

15 hours ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

15 hours ago

Deputy tech editor Haselton departs CNBC for The Verge

CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…

16 hours ago

“Power Lunch” co-anchor Tyler Mathisen is leaving CNBC

Note from CNBC Business News senior vice president Dan Colarusso: After more than 27 years…

17 hours ago

Upset CoinDesk staffers send letter to owner

Members of the CoinDesk editorial team have sent a letter to the CEO of its…

19 hours ago

Capitol Forum seeks a deputy managing editor

The Capitol Forum is seeking a detail-oriented and collaborative Deputy Managing Editor to support the…

20 hours ago