That’s the question that Jon Friedman, who writes the media column for MarketWatch, is asking. Michael Eisner, the former CEO of the Disney Co., now has a show on CNBC, the business news network.
Writes Friedman: “I know that CNBC, a General Electric unit, is desperate to woo viewers to primetime — or any time slot, for that matter. It has already shuffled the lineup of its daytime stock market analysts in an effort to look up to date and fresh, well in advance of the likely emergence of the Fox Business Channel sometime in the next year.”
Friedman notes that the last celebrity show on CNBC was with John McEnroe, which had low ratings.
Read Friedman’s entire piece here.