Categories: OLD Media Moves

California biz mag having problems

The San Diego Business Journal is reporting that startup business magazine Pacifica hasn’t paid its employees since December and is struggling to stay afloat.

Reporter Jessica Long wrote, “Oceanside-based Pacifica debuted in November, promising to cover business with profile pieces instead of hard news.

“A second issue was published this month, but just 1,200 free copies were mailed. Fewer than 100 paid subscriptions were also sent out. Cabrera would not reveal the exact number.

“[Publisher Rafael] Cabrera said his problems began with his original printer, which prompted the two-month shutdown.

“‘We had a total, total, total production fiasco,’ said Cabrera, who has dismissed the old staff and now is assembling a new one.

“As of Feb. 7, Cabrera owed paychecks to at least seven people, including the managing editor, freelance writers and photographer. He said last week that he planned to pay them Feb. 9.”

Read more here. Cabrera has posted a rebuttal to the article on his magazine’s web site here.

View Comments

  • The California Small Claims Court ordered Cabrera to pay me for writing services rendered during his stint as publisher of Pacifica.
    However, Cabrera has not paid and is no longer at the business address he listed on court documents.

    This is at least the third time Cabrera has started a publication, failed to pay employees and closed the door.

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