Media Moves

California biz mag having problems

February 12, 2007

The San Diego Business Journal is reporting that startup business magazine Pacifica hasn’t paid its employees since December and is struggling to stay afloat.

Rafael CabreraReporter Jessica Long wrote, “Oceanside-based Pacifica debuted in November, promising to cover business with profile pieces instead of hard news.

“A second issue was published this month, but just 1,200 free copies were mailed. Fewer than 100 paid subscriptions were also sent out. Cabrera would not reveal the exact number.

“[Publisher Rafael] Cabrera said his problems began with his original printer, which prompted the two-month shutdown.

“‘We had a total, total, total production fiasco,’ said Cabrera, who has dismissed the old staff and now is assembling a new one.

“As of Feb. 7, Cabrera owed paychecks to at least seven people, including the managing editor, freelance writers and photographer. He said last week that he planned to pay them Feb. 9.”

Read more here. Cabrera has posted a rebuttal to the article on his magazine’s web site here.

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