BusinessWeek.com editor John Byrne writes about the Web site’s redesign and how the magazine’s online presence is performing.
Byrne writes, “What hasn’t changed is as important as what has: our commitment to the highest standards of journalism and our goal to create a site with the deepest and most meaningful engagement of its readers. We remain devoted to thorough reporting, analytical thinking, superb writing, and seriousness of purpose. Our journalism is fair and dispassionate, based on expertise and insight as well as access to business thought leaders and newsmakers. And we maintain our focus on improving the craft of journalism by both engaging and collaborating with our readers. To us, that last thought is far more than words on a computer screen. It’s our purpose and our promise.
“We started on this journey a year ago from a position of great strength, with the largest audience in our history. Today BusinessWeek.com has more than 50 million monthly page views and some 10 million unique visitors worldwide, up 24 percent in 2008. Our reader engagement index has shown a 31 percent increase in the past year, with a 50 percent rise in reader perspectives on stories and a 43 percent increase in reader insights on our blogs.
“When art director David Sleight wrote the creative brief for this project in July of 2008, he noted the following objectives: To increase repeat visits to the homepage, to drive more traffic from the homepage to the rest of the site via improved navigation, to clearly communicate BusinessWeek.com offerings and special features through intelligent use of navigation and page layout, and to focus the homepage offering on our core audience of global business professionals and their destination mindset.”
Read more here.
