Business newsletter The Hustle is being sold to HubSpot

HubSpot, a publicly-traded sales and marketing software company, is acquiring The Hustle, an email newsletter and content company targeted at entrepreneurs and small business owners, reports Sara Fischer of Axios.

Fischer reports, “The deal is valued at roughly $27 million, a source familiar with the terms tells Axios.

The Hustle makes most of its money from advertising and a small portion from subscriptions to its premium research arm called Trends. Its events business was sizable, but has been impacted by the pandemic.
The company has raised a little over $1 million in funding from seed rounds. Sources say the company is profitable.
All of the company’s roughly 30 full-time employees are expect to remain.

“When contacted for comment, HubSpot noted that it already has a large community of people who go to HubSpot’s blog to get information around business trends and ways to grow and scale companies.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.