OLD Media Moves

Business newsletter The Hustle is being sold to HubSpot

February 3, 2021

Posted by Chris Roush

HubSpot, a publicly-traded sales and marketing software company, is acquiring The Hustle, an email newsletter and content company targeted at entrepreneurs and small business owners, reports Sara Fischer of Axios.

Fischer reports, “The deal is valued at roughly $27 million, a source familiar with the terms tells Axios.

  • The Hustle makes most of its money from advertising and a small portion from subscriptions to its premium research arm called Trends. Its events business was sizable, but has been impacted by the pandemic.
  • The company has raised a little over $1 million in funding from seed rounds. Sources say the company is profitable.
  • All of the company’s roughly 30 full-time employees are expect to remain.

“When contacted for comment, HubSpot noted that it already has a large community of people who go to HubSpot’s blog to get information around business trends and ways to grow and scale companies.”

Read more here.

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