Categories: OLD Media Moves

Business Insider’s Weisenthal is a machine

Joe Weisenthal of Business Insider is profiled by Binyamin Appelbaum of the New York Times and is described as being the most prolific and competitive of the financial news bloggers.

Appelbaum writes, “In Weisenthal, Blodget has found a market-obsessive who embodies his vision. Weisenthal, 31 and still a bit baby-faced, is funny, omnivorous and well versed in the mechanics of the economy. In the intensely competitive world of financial blogging, dominated by young men who work long hours and comment on every new development, Weisenthal stands apart by starting earlier, writing more, publishing faster.

“During the course of an average 16-hour day, Weisenthal writes 15 posts, ranging from charts with a few lines of explanatory text to several hundred words of closely reasoned analysis. He manages nearly a dozen reporters, demanding and redirecting story ideas. He fiddles incessantly with the look and contents of the site. And all the while he holds a running conversation with the roughly 19,000 people who follow his Twitter alter ego, the Stalwart. He spars, jokes, asks and answers questions, advertises his work and, in the spirit of our time, reports on his meals, his whereabouts and whatever else is on his mind.

“He is like the host of a daylong radio show, except no one speaks out loud. He rarely makes phone calls. His phone almost never rings.

“Some of what he writes is air and sugar. Some of it is wrong or incomplete or misleading. But he delivers jolts of sharp, original insight often enough to hold the attention of a high-powered audience that includes economists like The Times columnist Paul Krugman and Wall Street heavies like the hedge-fund manager Douglas Kass and the bond investor Jeff Gundlach.

“Last summer, amid rising concern that the economy would tip back into recession, Weisenthal repeatedly highlighted contrarian chunks of evidence suggesting that we were actually on the verge of stronger growth. It was a lonely view for a long time. It was also correct.”