Categories: OLD Media Moves

Business Insider unveils new design

The Business Insider website has a new design Wednesday morning.

“It has been about three years since we made significant changes to the design,” said founder and editor in chief Henry Blodget in an email to Talking Biz News. “We figured it was time to make some!”

There were three primary goals with the redesign:

Responsive design. Adapts to different screen and browser sizes to give the best possible view to every reader, whether by mobile, laptop or desktop screens). This concept is mostly applied to smaller screens (mobile, tablet), but Business Insider has now added sizing for huge desktop screens.

Bigger photos. Digital is an amazing medium for visual storytelling, and Business Insider wanted to take full advantage of that. Now in the full-width view, we can display larger pictures like this.

Dynamic, personalized story selection.  Business Insider is now using technology to present a different selection of stories to each reader. The goal of this is to give each reader more stories tailored to their specific interests, thus increasing the value of the site. Business Insider is doing this in a limited way now, but if readers like it, it will do more of it going forward. Business Insider’s technology is also now surfacing more stories that are being actively shared, which readers tend to love.

“We also wanted make the site easier to use and read,” said Blodget. “I’m going blind in my middle age, so I need a nice big font.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • Awful redesign.

    So annoyingly bad that it makes you really, really wonder if the whole point was simply to force the triggering of navigation/content pop-ups on multi-tabbed browsers (as users go back and forth through the "hot zone" to the top of the screen).

    Is BI somehow monetarizing this "pop-up" activity?

    Related note - early days, but it looks like the redesign has caused page view numbers to absolutely collapse.

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