OLD Media Moves

Business Insider unveils new design

June 12, 2013

Posted by Chris Roush

The Business Insider website has a new design Wednesday morning.

“It has been about three years since we made significant changes to the design,” said founder and editor in chief Henry Blodget in an email to Talking Biz News. “We figured it was time to make some!”

There were three primary goals with the redesign:

Responsive design. Adapts to different screen and browser sizes to give the best possible view to every reader, whether by mobile, laptop or desktop screens). This concept is mostly applied to smaller screens (mobile, tablet), but Business Insider has now added sizing for huge desktop screens.

Bigger photos. Digital is an amazing medium for visual storytelling, and Business Insider wanted to take full advantage of that. Now in the full-width view, we can display larger pictures like this.

Dynamic, personalized story selection.  Business Insider is now using technology to present a different selection of stories to each reader. The goal of this is to give each reader more stories tailored to their specific interests, thus increasing the value of the site. Business Insider is doing this in a limited way now, but if readers like it, it will do more of it going forward. Business Insider’s technology is also now surfacing more stories that are being actively shared, which readers tend to love.

“We also wanted make the site easier to use and read,” said Blodget. “I’m going blind in my middle age, so I need a nice big font.”

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