Business Insider rolls out paid content financial news site

Screen Shot 2017-11-10 at 6.49.36 PM Business Insider has launched a subscription site aimed at die-hard consumers of financial news, reports Benjamin Mullin of The Wall Street Journal.

Mullin reports, “The subscription offering, called BI Prime, has been tested in various formats for more than a year but was rolled out to Business Insider’s entire audience earlier this week.

“BI Prime is a ‘freemium’ subscription product, said Claudius Senst, the company’s new head of consumer subscriptions. Some of the company’s exclusive financial reporting will now be behind a hard paywall, but the vast majority of Business Insider’s content is still free.

“Business Insider is offering two pricing tiers for BI Prime, Mr. Senst said. Subscribers can pay $9.95 a month or a $99 lump sum for an entire year. The company is also offering readers a one-month trial for $1. The full rollout is in its early stages, and Business Insider may still adjust the product based on audience feedback.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.