Majid writes, “As of the third quarter of 2020, digital-only publication Business Insider continues to be the most widely-read business title online. From July to September, the Axel Springer-owned title averaged 7.3 million unique views per month, slightly ahead of Forbes which received 6.93 million visitors in the latest quarter.
“Business Insider, which launched in 2007, started a UK edition in 2014 and audience data shows the publication has a higher digital audience than key UK rivals such as the Financial Times and the Wall Street Journal.
“According to Jane Martinson, Professor of Financial Journalism at City University, part of its success is managing to secure a niche audience.”
Read more here.
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