Business Insider premiered last week on Facebook “Business Insider Today: A Closer Look,” a weekly news show funded by the social network, reports Tim Peterson of Digiday.
Peterson reports, “With its episodes focused on single topics like the regulatory crackdown on vaping and the challenges facing export businesses in Kashmir, the show is designed to complement ‘Business Insider Today.’ The latter, a daily show, premiered in September 2018 and also is financed by Facebook; both shows are funded through a news video initiative it began in June 2018.
“The daily and weekly shows are produced by the Business Insider TV team the publisher set up in May 2019 when it hired Erica Berenstein from The Wall Street Journal to oversee the group. The Business Insider TV team of more than 20 employees includes journalists and video editors who have worked at Reuters, The New York Times, CBS and Agence France-Presse, according to Berenstein. (The Business Insider TV team, whose specialty is business news, operates separately from the Insider TV team, which produces general-interest news and lifestyle programming.)
“While Business Insider TV has thus far concentrated on producing Facebook-centric programming, that’s about to change. In March it plans to debut a series ‘Marketing in Everything,’ focused on the advertising industry, Berenstein said.”
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