The Boston Globe joins the parent New York Times newspaper in deciding to sell advertising on the front of its business section. In addition, in the past month, The Wall Street Journal has said it will sell advertising on the front page of the paper.
A Globe story stated, “Ad space on the Business and Real Estate sections will be available Aug. 6, and soon afterward on the fronts of the other sections, Jacobus said. “The front page of the Globe is not under consideration,” [president Mary] Jacobus said, nor is the cover of the City & Region section.
“The paper is following an industry trend in which the likes of The New York Times have recently launched similar efforts, and The Wall Street Journal just said it would try to sell an ad on its front page. Many newspapers have been struggling with losses in circulation and advertising to the Internet. The result is that the industry has been reappraising policies on where ads may appear. By offering new, prominent locations, newspaper publishers hope to reap premium rates on such sales.”
Later, the story noted, “Early results for selling ads on the front page of the Times Business section have been encouraging, Catherine J. Mathis , a Times vice president, said in an e-mail.
“Companies buying ad space have included MasterCard, Eos Airlines , and Bank of America Corp., she said.”
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