Categories: OLD Media Moves

Bosomy pictures may be what WSJ needs to increase readers

Hal Morris, writing on his Grumpy Editor blog, notes that the joke among Wall Street Journal editors that potential new owner News Corp. will add topless photos of women to the business newspaper may not be so farfetched.

Morris wrote, “While that may be a mid-summer dream, perhaps that’s what’s needed to spark the mass of editorial gray matter on pages of The Journal and perk up ever-nervous Wall Street traders with other types of uplifting figures, feels Grumpy Editor, who notes The Sun averages nearly four million more readers each issue than its nearest competitor.

“In the U.S., where newspaper revenues and circulations are sagging, that distinctive, eye-attracting feature may be just the tonic to yield more WSJ readers.

“In the many recent stories on News Corp. CEO Rupert Murdoch’s discussions with Dow Jones principals, other than frequent references to the New York Post, not much has been mentioned about News Corp.’s vast global newspaper empire.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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