Categories: OLD Media Moves

Bosomy pictures may be what WSJ needs to increase readers

Hal Morris, writing on his Grumpy Editor blog, notes that the joke among Wall Street Journal editors that potential new owner News Corp. will add topless photos of women to the business newspaper may not be so farfetched.

Morris wrote, “While that may be a mid-summer dream, perhaps that’s what’s needed to spark the mass of editorial gray matter on pages of The Journal and perk up ever-nervous Wall Street traders with other types of uplifting figures, feels Grumpy Editor, who notes The Sun averages nearly four million more readers each issue than its nearest competitor.

“In the U.S., where newspaper revenues and circulations are sagging, that distinctive, eye-attracting feature may be just the tonic to yield more WSJ readers.

“In the many recent stories on News Corp. CEO Rupert Murdoch’s discussions with Dow Jones principals, other than frequent references to the New York Post, not much has been mentioned about News Corp.’s vast global newspaper empire.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dow Jones reports slight increases in revenue, earnings

Dow Jones & Co., the parent of The Wall Street Journal, MarketWatch.com, Barron's and Investor's…

16 mins ago

The Independent hires Baragona as senior reporter

The Independent has hired Justin Baragona as a senior reporter. He will be covering the intersection of…

2 hours ago

Econ Reporting Hardship Program sets up Ledbetter Fund

Author and editor James Ledbetter was a beloved friend, Economic Hardship Reporting Project Board member…

3 hours ago

FT names Brower US news editor, Edgecliffe-Johnson departing

Financial Times editor in chief Roula Khalaf sent out the following on Friday: Hello everyone I'm pleased…

3 hours ago

WSJ’s Brown is leaving publication

Ken Brown of The Wall Street Journal is leaving the news organization. He is an…

24 hours ago

Jones will not seek another Dow Jones News Fund board term

Dow Jones News Fund President Brent W. Jones announced at the nonprofit journalism training organization’s…

1 day ago