OLD Media Moves

Bosomy pictures may be what WSJ needs to increase readers

July 20, 2007

Posted by Chris Roush

Hal Morris, writing on his Grumpy Editor blog, notes that the joke among Wall Street Journal editors that potential new owner News Corp. will add topless photos of women to the business newspaper may not be so farfetched.

Morris wrote, “While that may be a mid-summer dream, perhaps that’s what’s needed to spark the mass of editorial gray matter on pages of The Journal and perk up ever-nervous Wall Street traders with other types of uplifting figures, feels Grumpy Editor, who notes The Sun averages nearly four million more readers each issue than its nearest competitor.

“In the U.S., where newspaper revenues and circulations are sagging, that distinctive, eye-attracting feature may be just the tonic to yield more WSJ readers.

“In the many recent stories on News Corp. CEO Rupert Murdoch’s discussions with Dow Jones principals, other than frequent references to the New York Post, not much has been mentioned about News Corp.’s vast global newspaper empire.”

Read more here.

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