Bloomberg’s Winkler: Enterprise stories should include one female voice

Bloomberg News editor in chief Matthew Winkler included the following in his weekly notes to the staff:

All Bloomberg News enterprise work must include at least one woman’s voice, and preferably a balance of men and women. Women are engaged in every topic we cover. Our journalism should reflect that variety.
See MSG6 BNWOMENSOURCE for a list of sources that includes more than 800 names. Send details of more female contacts to the list’s administrator, Tallin Ouzounian.

Earlier this year, Talking Biz News interviewed Lisa Kassenaar is editor-at-large, global women’s coverage, for Bloomberg News, about how Bloomberg’s newswire, two magazines, and TV and radio operations explain the role of women in the global economy.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.