Bloomberg Media head of mobile John Waanders spoke Wednesday at Mediabistro.com’s “Think Mobile” conference, and David Cohen of WebNewser was there to report on what he said.
Waanders stated, “We’re beginning to build mobile products that incorporate Bloomberg BusinessWeek, the Bloomberg Web site, Bloomberg Radio, and Bloomberg TV. It’s critical that your mobile strategy fits with your overall corporate strategy. We use our mobile to extend the visibility of our brand beyond the traditional client demographic. Data is demanded on these financial products much more broadly.
“We’re working very hard to make our mobile applications create synergy between our products. If you can authenticate to our Web site and then authenticate to our mobile application, the same content should be available in both places.
“The real key, I think, in mobile development for new organizations that are getting into this is not to give away the store.
“The bulk of the changes we made (for the iPad) were to take advantage of the larger form factor. We thought about how the user would use the device, in what sort of a context. Longer-form stories are easier to page through. Our charts and visual elements are much easier to view.”
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