Bloomberg LP launched Bloomberg TV+, the an ad-supported live streaming, 24/7 video experience for business news on the iPad, on Thursday.
In addition to the 24/7 free live stream, there’s original content, access to on-demand episodes of programs such as “Game Changers” and “TechStars,” clips of interviews and breaking news.
While the app’s main focus is video, users can also get live market data and related news for companies mentioned in videos. There are other functions such as clip or topic searching, portrait and landscape views, and sharing options.
The lead advertising launch partner is Credit Suisse, and sponsors are Johnnie Walker Blue, OppenheimerFunds, NYSE Euronext, and Verizon.
See the app here.