Bloomberg, The Information test digital subscription bundle

Tech news site The Information and Bloomberg Media are the next set of publishers to test out a digital subscription bundling model, reports Kayleigh Barber of Digiday.

Barber reports, “The two publishers have come together to offer a $499 one-year subscription to both Bloomberg.com and TheInformation.com, which will allow readers to access all paywalled content, as well as provide access to The Information’s new app, monthly video calls, events and a subscriber-only Slack channel, and Bloomberg’s subscriber newsletters, Bloomberg TV live streams and podcast.

“The Information is currently priced at $399 for an annual subscription and Bloomberg’s digital subscription product costs $415 for one year. With the bundle — priced at $499 — subscribers will save $315. Those who already subscribe to The Information on a monthly basis are able to upgrade their subscriptions to include Bloomberg, with that capability coming later for annual subscribers.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.