OLD Media Moves

Bloomberg, The Information test digital subscription bundle

February 19, 2020

Posted by Chris Roush

Tech news site The Information and Bloomberg Media are the next set of publishers to test out a digital subscription bundling model, reports Kayleigh Barber of Digiday.

Barber reports, “The two publishers have come together to offer a $499 one-year subscription to both Bloomberg.com and TheInformation.com, which will allow readers to access all paywalled content, as well as provide access to The Information’s new app, monthly video calls, events and a subscriber-only Slack channel, and Bloomberg’s subscriber newsletters, Bloomberg TV live streams and podcast.

“The Information is currently priced at $399 for an annual subscription and Bloomberg’s digital subscription product costs $415 for one year. With the bundle — priced at $499 — subscribers will save $315. Those who already subscribe to The Information on a monthly basis are able to upgrade their subscriptions to include Bloomberg, with that capability coming later for annual subscribers.”

Read more here.

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