Dak Dillon of NewscastStudio writes about Bloomberg Television’s overhaul that includes new graphics, design and music, in an interview with John Newhouse, the creative director for Bloomberg TV.
Here is an excerpt:
What brought about the change in graphics?
We’ve been working on Bloomberg TV’s launch in high-definition for over a year. The switch to HD gave us an opportunity to transform our graphics and design, with better colors and more detailed and relevant information on the screen.
Our parent company, Bloomberg L.P., has over 2,000 global engineers that allow us to deliver what investors want: more data. The bottom line is that our screen has three times the data of our competitors – period.
How did the move to HD change the network’s decisions?
Certainly, we designed all our new graphics with the HD viewer in mind. Our goal was to create a look that is different from the competition, that allows viewers to easily process the data and information and that reflects the trusted voice and high quality content Bloomberg is known for.
Read more here.
