Bloomberg tech reporter moving to California

Sarah Frier, a Bloomberg News tech reporter based out of New York, is moving to California.

Frier tweeted Thursday that she will be joining the Bloomberg bureau in San Francisco to cover Facebook, Twitter, Linkedin and startups.

She has been covering IBM and East Coast technology. Frier has also reported on health insurance companies and the municipal bond market.

Frier, who is a California native, joined Bloomberg in 2011 after graduating from UNC-Chapel Hill, where she was the editor of The Daily Tar Heel. She interned at Bloomberg and at the Bay Area News Group while a student.

While a student, she won a SABEW Best in Business Award.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.