Sarah Frier, a Bloomberg News tech reporter based out of New York, is moving to California.
Frier tweeted Thursday that she will be joining the Bloomberg bureau in San Francisco to cover Facebook, Twitter, Linkedin and startups.
She has been covering IBM and East Coast technology. Frier has also reported on health insurance companies and the municipal bond market.
Frier, who is a California native, joined Bloomberg in 2011 after graduating from UNC-Chapel Hill, where she was the editor of The Daily Tar Heel. She interned at Bloomberg and at the Bay Area News Group while a student.
While a student, she won a SABEW Best in Business Award.