Bloomberg Media CEO Justin Smith pegged the media company’s U.S. television audience at 8 million to 9 million in an interview with Beet.TV’s Andy Plesser.
Plesser writes, “‘Bloomberg Media is now a majority digital video company,’ Smith tells Beet.TV in this video interview. ‘We reach about 8 or 9 million viewers a month on US television. On Bloomberg digital platforms, we reach 14 million viewers a month.
“‘It’s a significantly larger number of viewers. One could view that as a weakness, but, given the trends… it’s a tremendous advantage, fueling a lot of our advertising growth.’
“The outweighing of TV by digital media may not be surprising for a company that has, to some, best been known as the provider of terminals and stock data over digital wires.
“But the Bloomberg Media division is tackling more than just provision of data. A year ago, it set out to create five new thematic vertical brands alongside its core Bloomberg business news – Bloomberg Markets, Bloomberg Politics, Bloomberg Technology, Bloomberg Pursuits and Bloomberg Opinion.
“The sites have variously adopted bold designs, alongside a Businessweek site that nowadays mixes regular business reporting with vivid, web-specific visual tricks. It’s a feast for the eyes that evokes something of HotWired, one of the web’s earliest tech content sites.”
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