Bloomberg L.P. announced Wednesday that it has hired an ESPN executive to oversee its entry into the consumer mobile news business.
Oke Okaro will become global head of mobile for the Bloomberg Multimedia group and oversee all aspects of Bloomberg’s consumer-facing mobile business including the development of new mobile products. He will report to Bloomberg Multimedia CEO Andy Lack.
“We’re very excited to welcome Oke to this new role at Bloomberg,” said Lack in a statement. “Oke’s expertise and vision will be invaluable as we expand our strategy of delivering first rate multimedia content across every screen, from the Web to television to mobile devices of today and the future.”
Okaro was vice president of mobile at ESPN, having first joined in 2004 as the third member of ESPN’s mobile group. During Okaro’s leadership, ESPN become the leader in mobile sports, offering the No. 1 mobile Web site for sports, the No. 1 alerts service for sports, the No. 1 iPhone app for sports and the No. 1 video service for sports.
Read the release here.
