Bloomberg Media to bundle subscription with The Athletic

Bloomberg Media will launch a bundled subscription with The Athletic beginning this month, sources tell Axios reporter Sara Fischer.

Fischer reports, “Bloomberg Media sees value in partnering with niche media outlets that it thinks can compliment its coverage.

In February, it announced a subscription bundle with The Information, a high-end business and tech publication.
Bloomberg Media launched its consumer-facing subscription service in 2018.

“Details: The bundle comes with a discount. Those who purchase the $290 annual Bloomberg.com subscription (originally $415/year) will receive a free trial to The Athletic for six months, while those who opt for the $1.99 monthly subscription (originally $34.99/month) will have three months of free access to the sports news site.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.