OLD Media Moves

Bloomberg Media revenue growth was 50 percent in 2021

Justin Smith

Bloomberg Media CEO Justin Smith sent the following to the staff:

Colleagues,

What an incredible year of growth it has been.

You’ve heard me talk a lot about our 50% revenue growth in 2021 – far more than we’ve ever achieved and ahead of most of the industry. But what’s most important is what that growth represents. It’s the sum of your non-stop hustle, innovation, strategic thinking, and commitment to what Mike Bloomberg calls “getting things done.” It’s the result of your savvy and resilience in navigating upheaval. It’s the validation of our strategy of pivoting Bloomberg Media to the fastest-growing segments in the industry. It’s consumers, advertisers, and partners recognizing the value of our journalism.

We also grew as a team. We’ve begun to put the culture commitments into practice. We adapted to hybrid work, getting the benefit of collaborating in the office while also spending a bit more time at home. We launched new training programs to help you grow. And our capabilities have grown. Our organization is increasingly focused on digital. We’ve hired data experts, world-class engineers, and digital video gurus.

But there is still so much growth ahead of us in 2022.

Across our businesses, we’ll also grow our offerings, adding new franchises, geographies, and events to win more audience, subscribers, and advertisers.

As we move into 2022, I’d encourage you to take some time to rest and reflect over the next two weeks. Whether you’re taking T days or not, you’ve earned a break. I’m unplugging to spend time with family the end of this week and next, and I hope you’ll do the same.

I’m so proud of what we achieved together this year. I hope you are too. We’re set up for an incredible year ahead.

I wish you and your families restful, safe, and very happy holidays.

Justin

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

18 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

19 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

19 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

19 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

20 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

20 hours ago