Bloomberg Media now has 350,000 subscribers and $100 million in revenue, reports William Turvill of the Press Gazette.
Turvill writes, “‘This year, 2021, is by far and away the best year in our history,’ says Justin B Smith, who joined Bloomberg from Atlantic Media Group in 2013.
“‘The truth is, everyone’s doing well this year. There’s been this windfall of advertising spend that has really been unprecedented. I’ve never seen anything like it in my career.
“‘It started in 2020, the second half, particularly in the fourth quarter. It powered through 2021. Particularly digital advertising, but even some of the traditional platforms like TV and print have done extremely well.
“‘My sense is that most of our competitors are in the 30% growth range – that’s just anecdotally what I’ve been able to gather. But we’ve seen 50%.'”
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