Bloomberg Media brought in over $30 million last year on the New Economy Forum event and that NEF makes up for more than half of the company’s total live events business, reports Sara Fischer of Axios.
Fischer reports, “While most U.S. publishers focus on U.S. events, Bloomberg Media has pushed to invest in the global events space.
- Last year, the company’s global live event business had expanded to Europe, Asia, and the Middle East, with nearly half (45%) of its virtual event attendees come from regions outside the Americas.
The big picture: Bloomberg Media’s strategy year-to-date has been to diversify its revenue into three main pillars: subscriptions, streaming and live events
- The company says it has grown 13% in total revenue in the third quarter of this year.”
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