Bell Media and Bloomberg Media announced Monday that the two media companies have partnered to create a Canadian business news service called BNN Bloomberg.
Launching in Spring 2018, BNN Bloomberg will provide digital, television and radio content.
Bloomberg has five bureaus — Toronto, Ottawa, Calgary, Montreal and Vancouver — in Canada in addition to its bureaus in 120 other countries. BNN — Business News Network is a division of Bell Media and has operated in Canada since 1999.
As part of the deal, BNN’s website will change into BNNBloomberg.ca to include Bloomberg’s international news coverage with articles, graphics, market data, photos, and video.
“This agreement reinforces our aggressive partnership expansion strategy with leading news providers in the world’s most important markets,” said Justin B. Smith, CEO of Bloomberg Media, in a statement. “BNN Bloomberg builds on our already strong reach in Canada.”
The deal also results in an increase in BNN’s syndicated radio content available for distribution to Bell Media Radio stations across Canada, including rights to distribute the Bloomberg Radio livestream in Canada and a new channel on iHeartRadio.
Bloomberg TV Canada launched in November 2015 and began airing “Bloomberg North” in February 2016. But Bloomberg cut its original television programming in Canada in August 2016, and one of its anchors, Amanda Lang, joined BNN.
