Bloomberg News has started a new website called Green to cover climate change.
Editor in chief John Micklethwait writes, “We are not claiming Bloomberg Green is the definitive product. But our ambition is clear: We want Bloomberg Green to be the indispensable guide to anyone who wants to understand this great transition—investors, politicians, chief executives and scientists to be sure, but also clever readers everywhere. Our hope is that it will bring clarity and data where there is currently fog and fear—just as Bloomberg has brought light to other once opaque subjects. And we will try to do so in a way that is realistic but not pessimistic. At Bloomberg Green, you will find all the unpleasant scientific numbers about what the human race is doing to our planet, and we will critically audit companies’ claims to have produced green products and services (as well as the green plans of aspiring politicians and the green habits of consumers). But we will also look for answers, write about changes in consumer behavior and chronicle the explosion of investment in green technology.
“Bloomberg Green will include a plethora of products across our many different platforms—from daily newsletters to broadcast TV and radio programs and live events. We will unveil a magazine around Earth Day in April; it will be fully recyclable—and people will have the chance to receive it digitally.”
Read more here.
