Bloomberg LP will launch its flagship media portal, Bloomberg Business, on Jan. 20, according to sources with knowledge of the plans, just in time for the annual meeting of the World Economic Forum, reports Joe Pompeo of Capital New York.
Pompeo writes, “Bloomberg Business involves a redesign of bloomberg.com, which already houses content from existing Bloomberg Media Group products like Bloomberg Businessweek and the opinion website Bloomberg View, as well as stories that go out to terminal subscribers via Bloomberg News, an entity unto its own with more than 2,000 journalists worldwide.
“Bloomberg Business will absorb businessweek.com and serve as a central hub where readers can access Bloomberg News and all of the company’s media brands — like Bloomberg Politics, which launched in October, and Bloomberg Pursuits, a yet-to-launch online luxury destination tied to the print magazine of the same name. There also are plans for verticals called Bloomberg Markets (likewise tied to an eponymous print magazine), which is being spearheaded by former Business Insider executive editor Joe Weisenthal, and Bloomberg Tech.
“Justin Smith, the C.E.O. of Bloomberg Media since October 2013, told Capital through a spokesman that Bloomberg Business ‘will take the creative DNA of Businessweek and combine it with the power of Bloomberg News to deliver a compelling consumer experience at web speed and rhythm.’
“The launch was originally planned for early fall before being pushed back to December and, again, to late January.”
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