Amy Wicks of Women’s Wear Daily reports that BusinessWeek and Bloomberg are likely to combine bureaus in cities where they both have offices.
Wicks writes, “In terms of ad revenue, BusinessWeek has several more cross-platform opportunities to consider with Bloomberg TV and online, for example, than were available at McGraw-Hill Cos. ‘We plan to make it more of a global business weekly,’ said Norman Pearlstine, chief content officer of Bloomberg and the new chairman of BusinessWeek.
“He said it’s too soon to say whether BusinessWeek’s rate base of 900,000 will increase and whether the price per issue will change, although it will remain a weekly even as its title changes to Bloomberg BusinessWeek.
“Pearlstine added that Bloomberg and BusinessWeek have bureaus in the same cities, so each one will now be combined. ‘Between now and Dec. 1, we have a ton of work to do,’ Pearlstine admitted. The deal is expected to close around that date.”
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