Kelly Heyboer, a Newark Star-Ledger reporter who is attending the “Covering Digital Culture” seminar for journalists at the University of Maryland in College Park, writes about how some companies will pay bloggers to write about them.
“Still, if bloggers are writing for cash without disclosing it to their readers, they risk losing the trust of their audience and their viewers may flee, Hallerman said.
“‘There are so many places to go online that if ads are too intrusive, they’ll go bye-bye,’ Hallerman said.”
Read more here.
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