Categories: OLD Media Moves

Biz media such as Bloomberg see opportunity on LinkedIn

Sarah Sluis of AdExchanger writes about how some business media see a growth opportunity to expand their audiences using LinkedIn.

Sluis writes, “Their focus on business and career-oriented content makes them a natural fit for LinkedIn’s audience.

“Forbes, the top business publisher on LinkedIn, grew its account followers 72% to 1.8 million between Jan. 1 and March 15. In that same time period, shares, likes and comments soared 157%.

“Bloomberg’s referral traffic rose 237% over the past year, including a 40% increase from January to February.

“And Business Insider recently topped 1 million followers, and it counts LinkedIn among its top five traffic drivers.

“There are a couple of factors behind these increases, according to LinkedIn. One reason: It’s been changing its feed to focus more on news instead of just network updates.

“‘We actually launched the feed a long time ago, but then it was more about keeping in touch with your network versus staying informed,’ said Tomer Cohen, LinkedIn’s head of content.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.