Sarah Sluis of AdExchanger writes about how some business media see a growth opportunity to expand their audiences using LinkedIn.
Sluis writes, “Their focus on business and career-oriented content makes them a natural fit for LinkedIn’s audience.
“Forbes, the top business publisher on LinkedIn, grew its account followers 72% to 1.8 million between Jan. 1 and March 15. In that same time period, shares, likes and comments soared 157%.
“Bloomberg’s referral traffic rose 237% over the past year, including a 40% increase from January to February.
“And Business Insider recently topped 1 million followers, and it counts LinkedIn among its top five traffic drivers.
“There are a couple of factors behind these increases, according to LinkedIn. One reason: It’s been changing its feed to focus more on news instead of just network updates.
“‘We actually launched the feed a long time ago, but then it was more about keeping in touch with your network versus staying informed,’ said Tomer Cohen, LinkedIn’s head of content.”
Read more here.
