Five of the top 10 media in the BtoB Magazine’s Media Power 50 list are business media organizations.
They include The Wall Street Journal at No. 1, CNBC’s “Power Lunch” at No. 4, The Financial Times at No. 6, Forbes at No. 7 and Bloomberg BusinessWeek at No. 8.
For “Power Lunch,” Kate Maddox writes, “The two-hour program, which airs Monday through Friday at noon ET, provides extensive coverage of the stock markets, business news, real estate, public policy and other important topics of the day.
“‘We feel the program delivers great strength in business and financial news coverage and certainly makes sense for our b-to-b and financial clients,’ said Dolores Marsh, director of broadcast services at Doremus, New York, which has bought advertising time on the program for clients including FINRA (Financial Industry Regulatory Authority), Knight Capital and Russell Investments.
“‘The large range of topics available within the two-hour segment enables us to reach the target audience they deliver—top management, business decision-makers and affluent investors,’ Marsh said.”
Read more here.
