Advertising sales for business magazines in January continued to be sluggish, with many of the major publications falling, according to data from the Magazine Publishers of America. This comes off a 2006 in which the revenue for the 14 biz glossies was down slightly and pages were off as well,
Here are some of the highlights, and lowlights, in alphabetical order:
— Business 2.0 saw its ad sales fall 29 percent to $3.4 million in the first month of the year. Its ad pages fell 33 percent.
— BusinessWeek also saw a decline in January, with ad sales down 11.8 percent to $17 million and pages off 15.7 percent.
— The Economist saw its ad sales rise 18.6 percent to $6.6 million for the month, and its ad pages increased 1.3 percent to 155.
— Forbes saw its ad sales drop 10 percent to $16.3 million for January, while its ad pages fell 17.4 percent to 143.38.
— Fortune saw its ad sales fall 6.7 percent to $10.5 million. Its ad pages fell 12.3 percent.
— SmartMoney’s ad sales rose 22.8 percent to $4.4 million, and its ad pages jumped 14.7 percent to 54.33.
— Wired’s ad sales rose 20.8 percent to $6.1 million, and its ad pages climbed 9.3 percent to 94.14.
In comparison, ad sales for the entire magazine industry were up nearly 6 percent in January. See all of the data here.