CNBC anchor Maria Bartiromo apparently wants her own talk show, according to a story in the New York Post on Tuesday.
Reporters Janet Whitman and Roddy Boyd wrote, “Bartiromo is in talks with the network about launching her own branded TV show, following a format used by people like Charlie Rose and Bill Moyers.
“The move coincides with her filing at least eight applications to trademark her Wall Street pet name, the ‘Money Honey,’ which sources stressed may not signal the name of a show.
“‘She’s pitching it to the network,’ said one source. ‘There’s no guarantee that if it were ever developed that ‘Money Honey’ would even be a part of it.'”
Later, the reporters note the difficulty Bartiromo would have in marketing anything using the “Money Honey” name.
They wrote, “‘If she’s going to be out there hawking T-shirts and other things bearing this name, that is new . . . for somebody in a news environment,’ said Michael Glantz, a talent agent whose clients include CNN anchor Wolf Blitzer, “Today” co-host Meredith Vieira and CNBC up-and-comer Erin Burnett.
“‘In the sports arena it’s different. People can exploit their own personality,’ Glantz added. ‘But how’s she ever going to cover anything to do with marketing, assuming she’s doing the same thing.'”
Read more here.
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