CNBC anchor Maria Bartiromo, speaking to Steve Freiss of Vegas magazine, said she doesn’t find the “Money Honey” nickname demeaning or sexist.
Freiss wrote, “She revels in her unlikely role as an economic analyst with a Manolo fetish, a girl’s girl in what, until she arrived, was largely a man’s world. In fact, she recently trademarked ‘Money Honey’ for use in forthcoming efforts to create animated programming aimed at explaining the economy to children, akin to the Schoolhouse Rock of the 1970s. (Her trademark registration does include everything from jigsaw puzzles to visors, but she insists that her educational outreach is the true extent of her merchandizing plans.)
“Says Bartiromo of the tag: ‘I’m flattered and grateful I’ve been noticed. It’s fine, it’s cute, whatever. I’ve never had a problem about not being taken seriously, about getting belittled.’
“Well, at least not since Roger Ailes, then helming CNBC’s programming, put her on the air. Before that she hadn’t been able to convince CNN’s Lou Dobbs, for whom she produced in the early ’90s, to give her an on-camera shot. Dobbs wanted her to stay behind the scenes.”
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