Categories: OLD Media Moves

Barron's adds section targeting pentamillionaires

Barron’s announced Thursday it will launch a new section targeting “pentamillionaires” — individuals with at least $5 million in assets.

Beginning Saturday, Sept. 26, the new 24-page pullout section, titled “PENTA,” will appear quarterly with financial advice on topics ranging from personal finance to lifestyle concerns. PENTA content will also be available online at Barrons.com once it’s published.

“The Madoff scandal has left many wealthy Americans feeling vulnerable,” said Ed Finn, editor and president of Barron’s, in a statement. “With the lack of investment advice for this segment of the population from other credible media outlets, we decided that PENTA was a good fit for our readers because it provides trusted financial advice from America’s premier financial magazine.”

The first issue of PENTA will feature Barron’s annual ranking of elite wealth management firms as well as a new list ranking the top private bankers in the U.S. In addition, PENTA will regularly provide lifestyle content, such as advice on how to buy art at auction, buying fine wines, green initiatives, philanthropy and investing advice.

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

2 days ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

2 days ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

2 days ago