OLD Media Moves

Barron's adds section targeting pentamillionaires

September 24, 2009

Barron’s announced Thursday it will launch a new section targeting “pentamillionaires” — individuals with at least $5 million in assets.

Beginning Saturday, Sept. 26, the new 24-page pullout section, titled “PENTA,” will appear quarterly with financial advice on topics ranging from personal finance to lifestyle concerns. PENTA content will also be available online at Barrons.com once it’s published.

“The Madoff scandal has left many wealthy Americans feeling vulnerable,” said Ed Finn, editor and president of Barron’s, in a statement. “With the lack of investment advice for this segment of the population from other credible media outlets, we decided that PENTA was a good fit for our readers because it provides trusted financial advice from America’s premier financial magazine.”

The first issue of PENTA will feature Barron’s annual ranking of elite wealth management firms as well as a new list ranking the top private bankers in the U.S. In addition, PENTA will regularly provide lifestyle content, such as advice on how to buy art at auction, buying fine wines, green initiatives, philanthropy and investing advice.

Read more here.

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